Creative Ways to Give Away Your eBooks to Generate Business
An eBook can be used for much more than just a standalone product that you Refinance adjustable rate mortgage selling. Over the course of this article I’m going to show you ways to give away equity line of credit rates eBooks that will end up making you more money in the long run then if you just sold it. So how can you give an eBook away and still make money? Simple.
You can use it as a viral marketing tool. It provides you an opportunity to give something to other people to increase the number of visitors coming to your website.
By providing an eBook to other people and giving it away for free, it creates a viral marketing mechanism that brings you business. It can be used as a great viral marketing tool.
Next, you can use an E-book to gain leads and build your database by giving it away for free on your website as an incentive for people to sign up to your particular E-mail list or to your particular database.
People don’t want to just give their name and email away anymore. We’re so inundated with email. We get so much information in to our email box that we’ve become very protective and cautious of where we give our name and particularly, where we give our email address.
So you have got to go above and beyond now in order to win that person over so that they want to give you their name. They want to give you their E-mail address in order to get whatever it is that you’re willing to give them. An E-book that has tremendous value can be a great incentive in order to do that.
Here’s one quick side tip that I want to give you, based on that strategy. If you’re setting up a website and you have a form where people can fill in their name and email address then they press submit, often times I see people give the download for that particular eBook on the next page.
The problem with that is somebody can give you a bogus name and a bogus E-mail address that doesn’t lead anywhere, and they get the reward for doing that.
I don’t like to do that. I’m a straight up, honest business man, very transparent. I want you to respect me the same way that I respect you.
So how I do that is I have a thank you page where it says, “Thank you. The information for where you can download the free eBook has been sent directly to the email address you provided.”
The reason for that is now those people who gave me an honest email, an honest name, will get the reward. It will be sent to them instantly through an auto responder, which will provide a link for where they can go and download it.
So I want you to think about that because although you might be building a database with lots and lots of names, it’s useless if half of those names are just people putting in some bogus name and some bogus email address. It does you no good to build a database full of crap. So you want to make sure - and you want to protect your database as a business owner. That’s one way you can do it to kind of weed out those types of people.
Let me move on. Another way you can use an eBook and why it’s so important is you can use the eBook to conduct research by asking people to perhaps fill out a survey and then use the eBook as a reward for filling out the survey.
When we create new products, new services, the best way to do it is by asking your market. Alex Mandossian is one of my mentors. He has taught me so much in the field of marketing, and he is known for the Ask Methodology. That is you ask your market what it is they want to learn.
A quick example. Alex does all kinds of high-level teleseminars with some of the biggest names in business. Particularly, he’s done them with Brian Tracy, Vic Conant of Nightingale Conant, he’s done them with Harv Eker, Mark Victor Hansen, Bob Allen. You can name it. He’s done teleseminars with the who’s who in business.
In fact, I know that he’s actually setting up teleseminars with people like Lance Armstrong, Bill Clinton, and Steve Jobs of Apple. He has a definite methodology to it, and the way he conducts his teleseminars is he asks people to submit their most pertinent question to the expert that he is interviewing that evening.
He doesn’t have to create any of the criteria. He finds out exactly what they’re wanting to know, and then he asks those questions. Well my friends, just use the same strategy. By conducting surveys, it provides you all kinds of great market research. And giving people a reward at the end of the survey is a way to pull them through so that they fill out the survey.
Often times are like, Yeah, a survey. I don’t want to bother doing it. But if there’s a great reward at the end of the tunnel, they’re going to do it. So it’s a great way for you to conduct market research by providing a valuable E-book to give away at the end of the survey.
The best part is, you now know exactly what your audience wants and you can use this to create a product to generate even more business.
As you can see from these quick examples, there are many ways you can creatively give something away to gain more business in the future. Use your creativity and try to think of others. May ideas come to you when you need them the most!
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